Intellectual property consisting of a recognizable sign
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself.
The symbols ™ (the trademark symbol) and ® (the registered trademark symbol) can be used to indicate trademarks; the letter is only for use by the owner of a trademark that has been registered.
Keep in mind that the more you differentiate your brand from others in your industry, the easier it'll be to protect. Choose a name and logo that distinctly identify your business and will protect it from competitors.
Trademarks are an effective communication tool
Trademarks make it easy for customers to find you.
Trademarks allow businesses to effectively utilize the Internet and social media.
Trademarks are a valuable asset.
Trademarks can make hiring easier.
Trademarks are a bargain to obtain.
Trademarks never expire